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Soigné Collections Launceston2018-10-31T11:49:17+00:00

Launceston’s Fashion Destination

 Since opening its doors in October 2017 it is quickly becoming renowned as a destination store offering a carefully edited collection of European labels, including Marccain, Paule Ka, Max Mara Weekend and Studio, Monari, Lauren Vidal, Gran Sasso and Ilse Jacobsen.

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Soigné Collections Launceston offers a specialised selection of International brands chosen for their innovation in design, quality fabrics and attention to detail. Our ever changing collections create an experience every time you visit.

Weekend Max Mara – all-inclusive selection of formal-informality Italian up-market ready-to-wear clothing. Symbolizes the idea of lightness and freedom, is a small butterfly printed or embroidered on the garments.

Gran Sasso – iconic International label with true Made in Italy authenticity at its heart. Every product is handmade to become an exclusive and distinguishable item.

ILSE JACOBSEN HORNBÆK embraces relaxed luxury and smart casuals related closely to the Scandinavian lifestyle. Inspired by its Scandinavian and rural roots in utility and simplicity

Marc Cain combines a sense of aesthetics and art with a laid-back attitude, a natural look, innovative thinking and exclusivity.  Marc Cain is a declaration love to a woman.

BRAX is all about passion: A passion for inspiring customers for our products.  Our fashion is modern and innovative. Our products are a byword for perfection and quality.

Marc Aurel stands for the fashion understanding of today’s woman. Clear lines and loving attention to detail always inspired by the latest international trends. Stylish and always exciting.

Max Mara is a model and reference point for Italian and international prèt-a-porter; the passion and determination of the founder has been enthusiastically seized by the new generation.

PAULE KA occupies a unique position in ready-to-wear by offering accessible luxury: creative collections, high-quality fabrics, beautiful cuts, meticulous finishes and a chic, feminine look.

Monari stands for passion. Monari designs for the woman who knows what suits her and what she likes, who emphasises her feminine style and is open to new trends. She simply loves being a woman.

Paula Ryan – With her understanding of women she saw the need for a range of comfortable high quality clothing with stretch that could be the underpinnings of every woman’s wardrobe.

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Soigné Collections is renowned as a destination store offering a carefully edited collection of European labels.
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About

Soigné Collections is an elegant locally owned fashion boutique located in Launceston, Tasmania.

Since opening its doors in October 2017 it is quickly becoming renowned as a destination store offering a carefully edited collection of European labels, including Marccain, Paule Ka, Max Mara Weekend and Studio, Monari, Lauren Vidal, Gran Sasso and Ilse Jacobsen.

The meaning of the name Soigné says a lot about the store and Annette’s personal philosophy. Soigné (pronounced swahn-yey) translates to “possessing an aura of sophistication in dress, manner, or design; presented or prepared with an elegance through care for the finer details.’’ Soigné Collections offers a relaxed private atmosphere with attentive personalised service and ever changing collections to create an experience each time you visit.

With over 25 years retail fashion experience the store owner Annette Smedley has always followed the principles of choosing quality and design that last longer than a few seasons.

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